ALLIES -NICOLAS TRAVIS X PSA
I had the idea for PSA when I was in Malaysia
and Thailand, training the Sephora sales team for the launch of Allies of Skin
in stores. I soon realised that the cost of one Allies of Skin product, which
is around $120 for a cream, is equivalent to 1/4 of a sales associate’smonthly salary. After the training sessions, every sales associate
came up to me and told me that they loved the results of our products, but they
could never afford to repurchase them.
It broke my heart because I believe
that healthy skin is everyone’s birthright. I saw an
opportunity to create a range of products that were not only efficacious but
fun, easy-to-use, and wallet-friendly. More importantly, they should give you
the freedom to customise your routine based on where you are on your skincare
journey.
PSA stands for Purposeful Skincare byALLIES, and every formula is designed to serve a specific purpose.
There’s something here for everyone, and I hope our products bring you joy.
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